by Terri Hawkins
How do you define your company’s brand? How do you Get Noticed?
Often those tasked with branding for a company mistake logos, fonts, and pantones as your brand. Or perhaps they consider your brand a representation of your products.
Building your brand is about building relationships.
Branding is more an emotional, sensory understanding of what your company is, rather than an intellectual, rational memory of your tagline or logo. Building your brand is about building relationships, and the feelings that do that result in helping you sell more.
Promotional products can be selected to help evoke those feelings, build your brand, and increase your sales. Charmaine Blount will help your team create the promotional products to make the right emotional connection your brand is seeking.
- Comfort? Apparel, lip balm
- Stress Relief? Wine carriers, food, unique gifts, Oreo cookie dippers
- Safety? Whistles, tools, lanyards
- Valued partner? Calendars, Executive gifts like phone chargers
What feeling represents your company?
Your brand is the sum total of every experience people have with your company. Your marketing mix helps create those experiences. Get the right products to create the experiences connecting you to your target market.
Promotional products build your brand and increase your sales!
Need ideas? Need energy? Charmaine’s business is to help her clients Get Noticed,
- for the right reasons,
- for their brands,
- for over ten years,
- for you.
And don’t be shy about introducing Charmaine to your business friends—she loves meeting with business owners of all types—and becoming a valued part of branding teams!
“Advertising doesn’t create a product advantage. It can only convey it.”