All posts tagged Advertising

All Pro Media Web Services – The Complete Package

All Pro Media provides complete web design services to showcase every aspect of your business. Alan Kirby and his team start with a unique concept tailored to your specific needs and then create a streamlined and consistent brand message. Websites by All Pro Media are also designed with the most modern practices and are optimized for SEO (search engine optimization). With better SEO and a fresh design, your business can increase web traffic, drive new leads, and increase sales.

Web design campaigns focused toward your business’s needs.

Personalized Service
Before creating a web design campaign, All Pro Media works to understand your business and what makes it extraordinary. They provide initial planning consultations and do research to find out the core values of your business, your target customers, who your competition is, and other marketing information. By taking the time to complete preliminary research, All Pro Media ensures its web design campaigns are extremely focused toward your business’s needs.
Conceptual Development
After initial research, All Pro Media begins the conceptual development process. All Pro Media considers how the site will flow easily for customers, and creates a seamless layout. Next, they write the script for the website based on the company’s “voice” or brand personality. Design elements, including graphics, photography, and typography also play a large role in this step. All Pro Media works to develop and keep your brand consistent and identifiable across all marketing platforms. They take into consideration your company colors, logo, and “feel.” Most importantly, All Pro Media produces websites that are mobile friendly and easy to use. A difficult or non-responsive website drives customers away. A simple layout, bold visuals, and a consistent message keep customers engaged.

An experienced, creative team offering timely and reliable service, and a 25 year business track record.

SEO
A great website is useless if nobody can find it. All Pro Media designs websites with optimized keywords, title tags, meta descriptions, headlines, and text for SEO. This “Google-friendly” practice gives your website more visibility and, therefore, more traffic. 95% of people don’t click past the first page of Google, so this step is crucial.
Why Choose All Pro Media?
All Pro Media has an experienced, creative team offering timely and reliable service, and a 25 year business track record. When you team up with All Pro Media you can expect personalized and strategic design practices that work. For more information, visit www.allpromedia.com.

Branding 101: Nothing More Than Feelings

by Terri Hawkins

How do you define your company’s brand? How do you Get Noticed?

Often those tasked with branding for a company mistake logos, fonts, and pantones as your brand. Or perhaps they consider your brand a representation of your products.

Building your brand is about building relationships.

Branding is more an emotional, sensory understanding of what your company is, rather than an intellectual, rational memory of your tagline or logo. Building your brand is about building relationships, and the feelings that do that result in helping you sell more.

Promotional products can be selected to help evoke those feelings, build your brand, and increase your sales. Charmaine Blount will help your team create the promotional products to make the right emotional connection your brand is seeking.

  • Comfort? Apparel, lip balm
  • Stress Relief? Wine carriers, food, unique gifts, Oreo cookie dippers
  • Safety? Whistles, tools, lanyards
  • Valued partner? Calendars, Executive gifts like phone chargers

What feeling represents your company?

Your brand is the sum total of every experience people have with your company. Your marketing mix helps create those experiences. Get the right products to create the experiences connecting you to your target market.

Promotional products build your brand and increase your sales!

Need ideas? Need energy? Charmaine’s business is to help her clients Get Noticed,

  • for the right reasons,
  • for their brands,
  • for over ten years,
  • for you.

And don’t be shy about introducing Charmaine to your business friends—she loves meeting with business owners of all types—and becoming a valued part of branding teams!

“Advertising doesn’t create a product advantage. It can only convey it.”
~William Bernbach
(http://www.brainyquote.com/quotes/authors/w/william_bernbach.html)

Read more at http://www.brainyquote.com/quotes/authors/w/william_bernbach.html#CBHR2pPcQmk1As4U.99

 

Video Production: Creating the Best Image for your Company

by Mike Dolianitis

Do images speak to you?  What does your image say about your company? Alan Kirby and his team at All Pro Media create comprehensive video production and online marketing strategies that profile your business and net positive returns. All Pro Media has an approach that markets your brand by establishing the value of your services directly to your market; therefore, building trust and expanding your image. But it goes even further with Alan at All Pro Media.

Comprehensive online marketing strategies that promote your business and net positive returns

Once this benchmark is formed, the SEO cycle continues working for you.  The professionals at All Pro Media are cutting-edge visionaries who keep in tune with updates from Google, You Tube, Twitter and the other social media giants that will differentiate your business from your competition.  How does he do it:

  • Video Production – TV-quality productions that will amaze you.  Regardless of your industry, let Alan show you his recent professional advertisements.
  • Website Design – All Pro Media will provide you with the latest designs, but will also teach you how to maximize the data headers behind the page. Versatility is crucial and Alan will show you how.
  • Advertising – this is where your website will be a money maker for you.

This overall marketing approach will increase your web traffic and revenues.  Videos will be 53X more likely to be viewed than if you simply add static links. That’s 53X! The videos produced by All Pro Media are TV quality, including color, music, editing, and the equipment. With an astounding 25-year track record, the team of experienced professionals at All Pro Media have provided exceptional service and results to clients across the Piedmont and all over the country.

Build your Universal Brand through All Pro Media by calling Alan today at 336-229-7700.

 

 

Get Found by Google with Websites & Video by All Pro Media

by Mike Dolianitis
For the past 25 years, All Pro Media has been providing the excitement and sizzle to designs, and increasing sales revenues by working closely with clients to create amazing website results! You will always have timely service provided by experienced professionals who are always on the cutting edge of new technology. Alan Kirby and his team at All Pro Media work with you to create a 5 point plan for success in website design and video production:

  1. Conceptual development.  Taking time with you to research your needs and gain an in-depth understanding of your business, customers, and competitors so you stand above the crowd.
  2. Universal Branding is critical.  Don’t we all recognize the logo for Coca-Cola? All Pro Media will help you create a script and proper flow to your website.  As your IMAGE is defined, more potential customers will come your way and also refer others to you!
  3. The results here are amazing in that the collaboration between graphics, photography, and typography are enhanced by the development technology that will put your site on multiple platforms and devices.
  4. Now that the product is created, it has to be generated through All Pro Media’s Search Engine Optimization team. Get found by Google, Yahoo, and Bing with the extensive keyword research they conduct. And you can grow your social media presence on Youtube, Facebook, Twitter and more!
  5. And finally – Internet Marketing.  The results of your investment shine clearly with newly reached customers–both demographically and geographically. The videos are simply spectacular!

Call Alan at All Pro Media today at 336-229-7700 for the best in website design!

 

Peace of Mind — No Matter What You Communicate

by Shelby Kernodle

Every customer communication is essential to your business success. That’s why it pays to hire a writer — or at least a proofreader– for your business communication needs.

Whether it’s your website, brochure, business card, social media or just a customer letter, what you say–and how you say it–is important. The wording on your social media page or on your advertisement is a reflection of YOU. Don’t be embarrassed by a misused word or incorrect punctuation in your writing. Call Nikki Corbett with Precise Proofing where Every Word Counts!

How can Nikki help?

  • Client Communication
  • Proofreading
  • Editing
  • Writing
  • Social Media Management

Who can Nikki help?

  • Businesses
  • Nonprofits
  • Writers
  • Undergraduate & Graduate Students

Nikki has a passion for writing. She has previously worked as both a journalist and an editor. If you want the peace of mind in knowing that you are using the write (I mean, right) words, spelling, and punctuation, give Nikki Corbett with Precise Proofing a call or visit her website!

P.S. And did you know that using two spaces after a period is a thing of the past? That’s right! No more two spacebar clicks after typing that sentence, only one!

Target Your Advertising with the Pros

by Terri Hawkins

Effective advertising doesn’t have to mean spending money like the big boys—it means know where to spend your dollars to reach your buyers.

Developing an ad campaign means having a firm grasp on your audience: age, gender, location, and lifestyle. Finding an agency that knows how to listen, and then create a targeted advertising plan is the key to using your precious advertising dollars wisely.

Compare the results of your team or agency to those that All Pro Media has developed for their clients. Alan Kirby, who founded their full-service agency in 1990, shared a number TV, radio, internet, and print campaigns that provided his clients’ the returns they were looking for. With their focused approach, they are often able to increase reach without increasing their clients’ cost.

To help keep messaging and branding across platforms, they can assist with any or all your campaign needs, such as:

  • Logo development
  • Brochures
  • Photography
  • Video production
  • Advertising for multiple outlets
  • Website design

Do you know a business that needs a better rate of return for their marketing dollars? Perhaps they don’t have in-house expertise to develop materials or negotiate the best buys. Have them call, or better yet, introduce them to Alan at All Pro Media to explore producing something new together to help them more effectively reach the right client base for their business.